SEO Glossary
Complete SEO glossary. Learn 38 key search engine optimization terms, from basics to advanced techniques.
301 Redirect
Permanent HTTP 301 Redirect
Alt text
Image alternative text
Anchor text
Link anchor text
Backlink
Inbound link / Incoming link
Bounce Rate
Bounce Rate / Single-page session rate
Canonical URL
Canonical URL / Preferred URL
Core Web Vitals
Core Web Vitals metrics
Crawling
Web Crawling / Spidering
CTR
Click-Through Rate
Domain Authority
Domain Authority (DA)
Duplicate Content
Duplicate / Duplicated Content
E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness
Featured Snippet
Featured Snippet / Position Zero
Google Business Profile
Google Business Profile (formerly Google My Business)
Google Search Console
Google Search Console (formerly Webmaster Tools)
Indexing
Page Indexing
Internal Linking
Internal Linking Strategy
Keyword
Keyword / Key phrase
Keyword Research
Keyword Research / Analysis
Link Building
Link Building / Link Acquisition
Local SEO
Local Search Optimization
Long-tail keywords
Long-tail keyword phrases
Meta description
Meta description tag
Mobile-First Indexing
Mobile-First Indexing
Noindex
Noindex meta tag
Off-Page SEO
Off-Page Optimization
On-Page SEO
On-Page Optimization
Organic Traffic
Organic search traffic
Rich Snippets
Rich Search Results
Robots.txt
Robots.txt file
Schema Markup
Schema.org Structured Data
Search Intent
User Intent / Query Intent
SEO
Search Engine Optimization
SERP
Search Engine Results Page
Sitemap
XML Sitemap
Technical SEO
Technical Search Engine Optimization
Title tag
Page title tag
YMYL
Your Money or Your Life